Sender ID types
Alphanumeric sender IDs show your brand name and are the norm for transactional traffic, but many countries require registration and will silently rewrite unregistered IDs. Numeric IDs come from long or short numbers and are more resilient. Dynamic IDs pass through whatever you send, which is powerful and heavily abused — expect restrictions.
DLR quality is the whole game
A route with fake delivery receipts reports 100% delivery while your messages vanish. Offers must state real, partial or fake DLR, and the delivery rate the seller commits to. Compare the stated delivery rate against your own results during a test batch before you scale.
- Real DLR — receipt comes from the operator
- Partial DLR — mixed operator and simulated receipts
- Fake DLR — simulated, treat the delivery rate as unverifiable
Throughput and connection
Throughput is stated in SMS per second and caps how fast you can push a campaign or an OTP burst. Connection is SMPP for volume or an HTTP API for simpler integrations; binding credentials are delivered in the order page after escrow funding.
Content rules
OTP and marketing are separate permissions because operators police them separately. Routes also carry content restrictions on regulated verticals. Sending traffic a route does not permit gets the binding closed, and repeated abuse gets a buyer removed from the platform.
Prepaid and escrow
SMS orders are prepaid. Escrow funds the balance, messages draw against it, and usage logs make consumption auditable for both sides. Top up in crypto; payouts to sellers happen after escrow release, never before delivery.